ALL ABOUT CREATIVITY

Feb 23, 2011

Spot the difference – futura

These illustrations are from a wonderful book called Lettering for Advertising, by Mortimer Leach, 1956. In those days (think Mad Men) advertising drawings were done by hand. I’ll have more to show from this book in future posts.

Sufficient to show the example from his example of how to draw Futura by hand.

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Topic: calligraphy

Tags: Advertising, Book arts, Capital letter, Futura, Graphic design, lettering, Rudolf Koch, Sans-serif, Typography

4 responses to “Spot the difference – futura”

Richard Johnston

March 1, 2011 at 10:46 pm

The J is the difference? If i am not mistaken

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1. EssJay
  
  September 22, 2011 at 5:05 pm
  
  not just the j… u can see e, f and g are quite different too…
  
  Reply
  1. john pitt
    
    September 23, 2011 at 9:25 am
    
    Thanks Richard. Hope you enjoy the blog.
Lykurgis

October 28, 2012 at 3:01 pm

there are many letters differant in the hand version all the accenders are shorter the w z t r aswell as the ones listed above are all differant

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Spot the difference – futura

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4 responses to “Spot the difference – futura”

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