ALL ABOUT CREATIVITY

This is truly appalling. The company behind this atrocity is The Coffee Club. How many indiscretions can you make out? It starts with the miserable lower case w, is exacerbated by the clumsy joining of the h and the m (this is most definitely the work of someone not trained in typography), and crowned by the (deliberate?) religious cross of the lc t. I will not even go there with the question mark, of which it must go down as probably the weakest example since moveable type was set rolling. Let me lay myself down in a darkened room….(Can a reader advise as to the name of this monstrosity of a font.)

 

PS – there are many other issues with this signage. Feel free to add your comments. It might make a good assignment for a first year graphic design course: “In no more than 1000 words indicate the faults in this piece of typography and indicate how you would improve it”.