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The demise of Holden in Australia – a (sort of) typographic memory

This week in Australia Holden (aka General Motors, aka Vauxhall, aka Opal, aka Chrysler) chrysler advertannounced that it would cease production of vehicles in a couple of years.

This brings me to the advert here, reproduced in The Typography of Newspaper Advertisements by Francis Meynell (Benn, 1929). The display type is a variant (I am guessing here so help me out) of Neuland. (See this post December 2014 for clarification and comment below.)

Holden’s going – Chrysler is still around somewhere with its ‘long, low lines – and spacious comfort. Flashing speed – seventy miles an hour and more.’

Have a relaxing weekend.

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3 responses to “The demise of Holden in Australia – a (sort of) typographic memory”

  1. Martin Cooney, Stone Sculptor Avatar
    Martin Cooney, Stone Sculptor

    “‘long, low lines – and spacious comfort. Flashing speed – seventy miles an hour and more.’”…. Don’t forget the seven crankshaft bearings!

    Too bad all the cars look the same these days. Looks like a fun ride.

    Reply
  2. Marvin Hoshino Avatar
    Marvin Hoshino

    The font is Monotype’s Ashley Crawford, designed in the 1930s by Ashley Havinden, famous in London at the time for his advertising lettering. There was also a ”plain” version without serifs, an inline variant, and several weights. It’s available in a digital version.

    Reply
    1. john pitt Avatar
      john pitt

      Thank you for the identification Marvin.

      Reply

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