ALL ABOUT CREATIVITY

The bookshop is ‘dying’, so it is said, as the iPad and other tablet devices make inroads into the way the ‘printed’ word is spread and read. Is it any wonder when this example demonstrates the pitiful design skills currently seen? Garish colours and ugly typography combine to make a stand that resembles something one might see in a supermarket aisle for washing powders. But then these ‘bestsellers’ are little different from those powders – use once and dispose.