ALL ABOUT CREATIVITY

I posted the other day about the book Lettering for Advertising by Mortimer Leach [if you missed it please click here].

This book was written at a time when advertising drawings, in particular the lettering element, were hand-drawn. A time before Letraset.

In the early chapters Leach gives some examples of popular type faces that can be adapted to hand-drawing. I have noted his use of Futura. Now let us turn to Caslon.

In prefacing this he refers to Squared Capitals, as used by the Romans – Trajan Column et al.

This is his drawing of them, and they would be suitable for use in stonecarving as is.

Related Articles

• Reviving Caslon (zeldman.com)